Tailorman
IDENTITYPACKAGINGPHOTOGRAPHY
A rebranding exercise for a menswear label was done to address a changing attitude,
that of youthfulness and modernity. To articulate the inclusion of technology and to be
social, inclusive, and expressive.
The symbol is a tailorbird holding a needle and flying upwards. It has been built to
resemble a deconstructed suit. The letter T forms from the needle and spine.