![](https://images.prismic.io/pallavinopany/65af7f0838f662e9dd212cd6_639ffc890612e3783d42a98a_MaskGroup27.png)
Tailorman
IDENTITYPACKAGINGPHOTOGRAPHY
A rebranding exercise for a menswear label was done to address a changing attitude,
that of youthfulness and modernity. To articulate the inclusion of technology and to be
social, inclusive, and expressive.
The symbol is a tailorbird holding a needle and flying upwards. It has been built to
resemble a deconstructed suit. The letter T forms from the needle and spine.
![](https://images.prismic.io/pallavinopany/65af7f0b38f662e9dd212cd7_image_3.jpg)
![](https://images.prismic.io/pallavinopany/65af7f0d38f662e9dd212cd8_image_4.jpg)
![](https://images.prismic.io/pallavinopany/65af7f0f38f662e9dd212cd9_image_5.jpg)
![](https://images.prismic.io/pallavinopany/65af7f1038f662e9dd212cda_image_6.jpg)
![](https://images.prismic.io/pallavinopany/65af7f1238f662e9dd212cdb_image_7.jpg)
![](https://images.prismic.io/pallavinopany/65af7f1338f662e9dd212cdc_image_8.jpg)
![](https://images.prismic.io/pallavinopany/65af7f1438f662e9dd212cdd_image_9.jpg)
![](https://images.prismic.io/pallavinopany/65af7f1638f662e9dd212cde_image_10.jpg)
![](https://images.prismic.io/pallavinopany/65af7f1738f662e9dd212cdf_image_11.jpg)
![](https://images.prismic.io/pallavinopany/65af7f1938f662e9dd212ce0_image_12.jpg)
Next Project
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