Tailorman

IDENTITYPACKAGINGPHOTOGRAPHY

A rebranding exercise for a menswear label was done to address a changing attitude,

that of youthfulness and modernity. To articulate the inclusion of technology and to be

social, inclusive, and expressive.

The symbol is a tailorbird holding a needle and flying upwards. It has been built to

resemble a deconstructed suit. The letter T forms from the needle and spine.

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