What we do is control perception, promise and values by creating a visual system. This visual system serves as the environment where the logo sits, and is applied wherever the brand exists to communicate with its audience.

Moodboards: Designed to develop concept and personality - this is a starting point for us and our clients to agree on a way forward. Our moodboard are researched and applied to ensure that the directions suggested are practical, expansive and appropriate. They aren’t explorations just for the sake of giving options. This is where we allow our imagination to run wild, and then negate ideas to create a controlled funnel.

Logo Elements: Secondly, we design wordmarks, symbols/monograms, & logo variants. All these elements are applied to the visual direction as chosen in the mood board phase.

Typography: We thoughtfully choose the typography for print (header, subheader and body fonts).

Colour Palette

Imagery and Illustrative Styles

Brand Manual: Designed to articulate the usage of the above

And connecting with entrepreneurs to understand them and their ambition. Most of our clients are not corporate. They are passionate entrepreneurs. We work closely with them to create timeless solutions.

However, a solution which isn’t elegant - isn’t a solution at all. So we work with structures to create surprising, delightful, and enjoyable packaging. Much like we imagine your product.

Understanding the Product

Creative Direction
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Structural Design

Graphics

Sampling

Testing

To figure out technical drawings, materials to be used, and the print mechanisms for the graphics applied. We create in-house samples to ensure everything is up to spec and then help you roll out the first batch of production.